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Whole Spice · Colour & Heat Graded

Chilli (Whole & Powder)
Capsicum annuum

Capsicum annuum L. · Family: Solanaceae · Dried Fruit, Whole & Ground

Indian chilli is bought on two independent scales — ASTA colour and SHU heat — and the variety names encode which. Byadgi delivers deep colour at low heat; Teja delivers heat with modest colour. We certify both per lot, test Sudan dyes as standard, and ship from Guntur, the world's largest chilli trading hub.

ASTA Colour Certified per Lot SHU by Grade Sudan Dye Tested EU MRL Tested per Lot Non-Irradiated Available CoA + Phyto
ASTA
Colour Certified
SHU
Heat by Grade
Tested
Sudan Dyes
Guntur
Trading Hub
0904.21/22
HS Code
Made in India
Country of Origin

What is Chilli (Whole & Powder)?

Colour and heat are separate purchases, and the variety tells you which

India is the world's largest producer and exporter of chilli, and Guntur in Andhra Pradesh is the largest chilli trading hub on earth. That depth of market is the practical reason to buy Indian chilli: multiple varieties, genuine grade differentiation and liquidity across the season.

The essential thing to understand is that chilli is bought on two independent scales. ASTA colour value measures the red pigment; SHU measures pungency. They come from unrelated constituents — carotenoids and capsaicinoids respectively — and they do not track each other. A chilli can be intensely red and mild, or fiercely hot and dull.

Indian variety names encode that trade-off, which is why they function as grade names rather than as botanical distinctions. Byadgi from Karnataka is prized worldwide for deep red colour at low heat. Teja is a high-heat variety with modest colour. Kashmiri gives bright colour with gentle heat. S4 / Wonder sits in the middle. Specifying "chilli" without a variety has not yet described what you want.

We certify ASTA colour per lot, state SHU by grade, test Sudan dyes as standard given the documented adulteration history, and verify EU MRL compliance per lot rather than per contract.

Active Constituents

What produces colour and what produces heat

Capsanthin & Capsorubin

The red carotenoid pigments measured as ASTA colour value. Byadgi is prized precisely because it carries these at high level with little capsaicin.

Capsaicin & Dihydrocapsaicin

The pungent capsaicinoids measured as SHU. Unrelated to the pigments — which is why colour and heat are specified separately.

Carotenoid Fraction

The wider carotenoid complex contributing to overall colour and to the material's value as a natural colourant.

Volatile Aroma Fraction

The characteristic chilli aroma, more prominent in whole pods than in long-stored ground material.

Note on Grinding

Ground chilli loses colour and aroma faster than whole pods and is more exposed to adulteration — whole pods ground on receipt is the higher-integrity route where a buyer can do it.

Note on Sudan Dyes

Not naturally present. Illegal industrial azo colourants historically added to enrich faded material. Tested and reported negative.

Key Actives & Functional Properties

Why buyers specify Indian chilli by grade

ASTA Colour Certified per Lot

The colour figure that governs dosing in colour-led applications, certified on the lot you are buying.

SHU Stated by Grade

Heat specified independently of colour, because the two come from unrelated constituents.

Sudan Dye Tested as Standard

Chilli carries a documented adulteration history and continuing EU import controls. Testing is standard here, not a premium service.

EU MRL Tested per Lot

Per lot rather than per contract — a certificate covering an earlier lot does not help when this one is sampled.

Guntur & Byadgi Sourcing

The world's largest chilli trading hub and the region prized for colour, giving genuine grade choice.

Whole or Ground, Buyer-Specified

Whole pods, stemless, crushed or ground to a specified mesh, in buyer-specified packing.

These are functional and physico-chemical properties of the actives; SV Botanica does not make medical or therapeutic claims for this ingredient.

Grade & Standardisation

The four grades that define the Indian chilli trade

Grade Standardisation Form Best For Solubility
Kashmiri (Mild, High Colour) Colour grade ASTA 60–90+; SHU 1,000–5,000 (mild) Deep red, wrinkled pod Colour-focused food applications, tandoori Whole & ground
Byadgi (Mild, Deep Red) Premium colour ASTA 80–120+; SHU 5,000–15,000 (mild) Dark red, wrinkled pod Premium colour, sauces, oleoresin feedstock Whole & ground
S4 / Wonder (Medium Heat) Balanced ASTA 40–70; SHU 20,000–50,000 Bright red, thin skin General food manufacturing, seasoning Whole & ground
Teja (High Heat) Heat grade ASTA 20–40; SHU 80,000–150,000+ Small, deep red pod Hot sauces, high-heat products, capsaicin extraction Whole & ground
Custom Blends To specification Blended to a target ASTA and SHU Grade-dependent Where a specific colour-heat balance is required Whole & ground

The variety names are grade names. They encode the colour-to-heat trade-off that defines this trade: Byadgi and Kashmiri deliver colour with restraint on heat, Teja delivers heat with modest colour, S4 sits between. Because ASTA and SHU are independent, a buyer should state both targets — and where an existing product needs matching, a blend to a specified ASTA and SHU is usually more reliable than chasing a single variety across seasons. Note that whole pods hold colour and aroma better than ground material and are less exposed to adulteration; where a buyer can grind on receipt, that is the higher-integrity route. For extracted forms see chilli oleoresin, paprika oleoresin and capsicum oleoresin.

Technical Specifications

Export specification for Indian chilli, whole and ground. Values are specification limits and typical grade ranges; a batch-specific CoA is issued per shipment.

ParameterSpecification / LimitMethod
Botanical SourceCapsicum annuum L.
Plant FamilySolanaceae
Part UsedDried fruit (pod)
Country of OriginIndia
FormWhole pod, stemless, crushed or ground
ColourBright to deep red, grade-dependentOrganoleptic
Odour & TasteCharacteristic, pungentOrganoleptic
ASTA Colour Value20–120+ by grade — certified per lotASTA method
Pungency (SHU)1,000–150,000+ by gradeHPLC (capsaicinoids)
Moisture (% w/w)NMT 12Gravimetric
Extraneous / Foreign Matter (%)NMT 1.0 (NMT 0.5 on premium grades)Manual
Stem ContentStemless grades available — specified at orderManual
Damaged / Broken Pods (%)To grade — specified at orderManual
Mesh (ground)Buyer-specifiedSieve
Pesticide ResiduesEU Regulation (EC) No 396/2005 MRL compliant — tested per lotGC-MS / LC-MS/MS
AflatoxinTotal NMT 10 ppb; B1 NMT 5 ppb — EU compliantHPLC-FLD
Heavy MetalsLead NMT 3 ppm, Cadmium NMT 0.2 ppmICP-MS
Sudan DyeNegative — tested per EU requirementsBy HPLC / LC-MS-MS
MicrobialSalmonella absent/25g; TPC NMT 100,000 cfu/gUSP <2021> / <2022>
Ethylene Oxide (ETO)Not treated — declaration providedLC-MS/MS (on request)
IrradiationNon-irradiated grade available on requestDeclaration
OrganicUSDA NOP / EU Organic availableCertification
Kosher / HalalCertified (on request)Certification
HS Code0904.21 (Whole); 0904.22 (Ground)
DocumentationPhytosanitary Certificate, CoA, MSDS, Allergen Declaration, Non-GMO
PackagingBuyer-specified — jute, PP, multi-wall paper or vacuum
StorageCool, dry, well-ventilated; away from direct sunlight and strong odours

Read ASTA and SHU as two separate purchases. ASTA colour value measures the carotenoid pigment fraction; SHU measures capsaicinoid pungency. They arise from unrelated constituents and do not predict each other, which is exactly why Byadgi (high colour, low heat) and Teja (high heat, lower colour) exist as distinct grades rather than as stronger and weaker versions of one product. State both targets on your specification. Sudan dye testing is standard on this product and should be treated as non-negotiable. Sudan dyes are illegal industrial azo colourants with a documented history of use to enrich faded or weak chilli material; their discovery prompted large-scale European product withdrawals and led to sustained official import controls on chilli and chilli-derived products from several origins. Buyers should also confirm the current control status for their destination before shipping, since listings and sampling frequencies are revised. Pesticide MRL is tested per lot, not per contract — the distinction matters when a consignment is sampled at the border.

Applications by Industry

Where Indian chilli fits

Food Manufacturing

  • Sauces, ketchup and condiments
  • Ready meals and retort products
  • Soups, gravies and bases
  • Canned and shelf-stable foods

Seasonings & Blends

  • Curry and masala blends
  • Snack and coating seasoning
  • Meat rubs and marinades
  • Table condiments

Natural Colour

  • Colour-led applications using Byadgi and Kashmiri
  • Paprika and chilli oleoresin feedstock
  • Clean-label colour systems

Extraction Feedstock

  • Chilli and capsicum oleoresin extraction
  • Capsaicin recovery
  • Paprika oleoresin from colour grades

Retail & Foodservice

  • Retail spice packing
  • Foodservice bulk packs
  • Private-label ground chilli

Export Trading

  • Container-load supply
  • Buyer-specified grade blends
  • Phytosanitary-certified shipments
  • CoA-backed consignments

Quality Assurance & Sourcing

From Guntur pod to certified consignment — graded, tested, documented

Sourcing & Grading: Sourced from Guntur in Andhra Pradesh, the world's largest chilli trading hub, and from Karnataka's Byadgi region where colour rather than heat is the objective. Material is graded on ASTA colour and pungency, with stemless, sortex-cleaned and machine-cleaned options specified at order.

Testing: Every lot is certified for ASTA colour, with SHU determined by capsaicinoid HPLC. Sudan dyes are tested and reported negative, and pesticide residues are tested per lot against EU MRL limits. Aflatoxin, heavy metals by ICP-MS and a full microbiological panel are run on every consignment, with non-irradiation and non-ETO declarations as standard.

Documentation: Every shipment is supplied against a batch-specific Certificate of Analysis with Phytosanitary Certificate, MSDS, allergen and non-GMO declarations. Non-irradiation and non-ETO declarations are standard; organic, Halal and Kosher certification are available on request. See our guides on EU pesticide MRL compliance and EU import requirements.

Quality & Compliance

What backs every batch of Chilli spice

ASTA Colour Certified per Lot
SHU by Capsaicinoid HPLC
Sudan Dye Tested — Negative
EU MRL Tested per Lot
Aflatoxin & Ochratoxin A Tested
Heavy Metals by ICP-MS
Full Microbiological Panel
Non-ETO Declaration
Non-Irradiated Grade Available
USDA NOP / EU Organic Available
Halal & Kosher (on request)
Phytosanitary Certificate
Sortex / Machine Cleaned Grades
Buyer-Specified Packing
FSSAI Registered
Spices Board Registered Exporter
APEDA Registered
Batch-Specific CoA & MSDS

Regulatory & Compliance Notes

Key information for global product registration and labelling

Sudan Dyes and Import Controls

The compliance issue that defines chilli trading, and one where the history is worth knowing rather than discovering. Sudan dyes are illegal industrial azo colourants that have been used to enrich the appearance of faded or weak chilli material. Their discovery in chilli products prompted large-scale product withdrawals across Europe and led to sustained official import controls on chilli and chilli-derived products from a number of origins. Practical consequences: Sudan I–IV testing is a baseline expectation on this commodity rather than a premium service; consignments may face increased official controls at the EU border depending on origin and the current listing, which affects sampling frequency and clearance time; and a supplier who does not test routinely is not equipped for this trade. We test and report negative on every lot, and would encourage buyers to confirm their destination's current control status before shipping.

EU MRL Compliance — Tested per Lot

Whole spices from India face closer residue scrutiny than most agricultural imports, and pesticide MRL is where consignments are most often stopped. We test per lot rather than per contract against EU Regulation (EC) No 396/2005 limits, because a certificate covering an earlier lot does not help when the current one is sampled at the border. Buyers should also confirm whether their commodity and origin currently sit on any increased-controls listing, since those are revised periodically and determine sampling frequency on arrival. Ethylene oxide remains one of the most common reasons Indian spice consignments are refused in the EU: we supply a non-treatment declaration as standard and can test by LC-MS/MS on request.

India & Export

Supplied from India by SV Botanica — FSSAI registered, Spices Board and APEDA registered exporter. Sourced from Guntur (Andhra Pradesh) and Byadgi (Karnataka), with ASTA colour and capsaicin content certified per lot. Shipped against a batch-specific Certificate of Analysis with Phytosanitary Certificate and full export documentation. Packing is buyer-specified, and container stuffing photographs are provided on request.

Chilli Resources & Guides

Guides on chilli grades, colour and compliance

Related Products

Other capsicum products and whole spices from our range

Frequently Asked Questions

Technical and commercial questions answered by our ingredients team

Source Grade-Certified Indian Chilli

Kashmiri, Byadgi, S4 and Teja grades — whole or ground — with ASTA colour certified per lot, SHU stated, Sudan dyes tested and EU MRL verified per lot. Tell us your colour and heat targets.

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Supplied as a bulk ingredient for further manufacture. Buyers are responsible for compliance with the regulations of their destination market. This product is not intended to diagnose, treat, cure or prevent any disease.