A noni certificate needs to answer one question before any measurement makes sense: what is this? On most ingredients that is obvious from the product name. Here it genuinely is not, and the rest of the document changes meaning depending on the answer.
Line One: Preparation Type
Preparation: juice powder / whole fruit powder / ratio extract / iridoid-standardised extract.
Not "noni extract". This line determines how every other figure should be read — and in the EU it is bound up with which novel food authorisation, if any, your product sits under.
Line Two: Iridoids
Deacetylasperulosidic acid (DAA) by HPLC, reported per batch, with the wider iridoid profile available.
These are the markers that carry information about noni. If the certificate quantifies only scopoletin, note that scopoletin is distributed across a great many plant species and is weak evidence of identity — useful as supporting information, not as the specification. Detail in our standardisation guide.
Line Three: Carrier
For spray-dried juice powders, the carrier and its inclusion level. Without it an iridoid figure cannot be interpreted — a powder carrying 25% maltodextrin has 25% less of everything you are buying, and nothing else on the certificate reveals that.
Potassium, On Request
Not a routine line, and worth requesting when relevant: noni is potassium-rich, and for products aimed at consumers with renal considerations or used at high daily intakes, the safety assessment will want the figure. We report it on request.
Microbiology: Read This Section Properly
On many extracts the microbiological panel is a confirmation. On noni it is a control.
The raw material is a soft, sugar-rich tropical fruit that ferments readily — the traditional preparation is literally a fermentation. Handling delays, warm conditions and poor hygiene at collection all show up here.
| Test | Requirement |
|---|---|
| Total plate count | NMT 10,000 cfu/g — normal for a fruit powder |
| Yeast & moulds | NMT 100 cfu/g |
| E. coli | Absent |
| Salmonella | Absent |
| S. aureus | Absent |
Note the first row: fruit-derived powders conventionally carry a higher TPC limit than solvent-purified extracts. A 10,000 cfu/g limit on a juice powder is normal practice rather than a weak specification, and comparing it against a 1,000 cfu/g limit on a solvent extract is comparing two different kinds of material.
Contaminants
- Heavy metals by ICP-MS, itemised;
- Aflatoxins B1 and total — relevant for a fruit dried in tropical conditions;
- Pesticide residues to EU MRL where required — see our MRL guide;
- Ethylene oxide non-treatment declaration, LC-MS/MS on request.
Physical and Identity
| Line | Note |
|---|---|
| Species / part | Morinda citrifolia L., fruit |
| Identity (TLC) | Corresponds to reference |
| pH | 3.5–5.5 — the material is acidic |
| Loss on drying | NMT 5% — matters on a hygroscopic powder |
| Odour | Characteristic, pungent — expected |
| Cultivation status | Declared |
Complete Requirement Set
- Preparation type stated explicitly;
- DAA by HPLC, reported per batch;
- Iridoid profile on request; scopoletin as supporting information only;
- Carrier named with inclusion level, or carrier-free declaration;
- Species by binomial; identity by TLC;
- Loss on drying, pH, bulk density, mesh, ash;
- Heavy metals by ICP-MS, itemised;
- Aflatoxins; pesticide residues; non-ETO declaration;
- Full USP microbiological panel;
- Potassium where the product needs it;
- Cultivation status; batch number; manufacturing and retest dates.
For EU-Bound Product
Have your regulatory reviewer read the preparation description alongside the analytical data. On this ingredient the description is part of the compliance question, not just context for it — see our novel food guide.
Buyers can nominate Eurofins, SGS or Intertek. Every SV Botanica batch ships with a CoA from a NABL-accredited laboratory; methods are on our quality page, and you can request a sample with full documentation.
Source Preparation-Declared Noni from India
Morinda citrifolia juice powder, fruit powder and extract · preparation type declared · iridoid markers by HPLC · potassium on request · CoA-backed · samples for qualified buyers