What Turmeric Extract Is

Turmeric (Curcuma longa) is the golden rhizome at the centre of Ayurvedic and culinary tradition. The B2B ingredient is a concentrated extract of the rhizome standardised to its signature actives, the curcuminoids — a trio of related polyphenols: curcumin, demethoxycurcumin and bisdemethoxycurcumin. The most-traded grade is 95% total curcuminoids, the workhorse of the supplement, functional-food and nutricosmetic categories.

SV Botanica’s stock grade is a rhizome extract standardised to 95% total curcuminoids by HPLC, with granular, fine-powder, water-dispersible and certified-organic grades available.

Turmeric Powder vs Extract vs “Curcumin 95%”

These three terms describe very different materials, and conflating them is the most common sourcing error:

Buyer takeaway: “curcumin 95%” in trade almost always means 95% total curcuminoids (the three-compound complex), not 95% pure curcumin. Write “95% total curcuminoids by HPLC” on the purchase order so there is no ambiguity.

The Standardisation Number: HPLC vs UV

The headline 95% is only meaningful alongside the assay method. The same powder reports differently by each:

We unpack this in detail in curcumin standardisation: HPLC vs UV — decide which method your label and destination market require before you compare quotes.

The Specification That Matters

The 95% figure is the headline, but a complete spec covers identity, physical, residual and contaminant parameters. The table reflects SV Botanica’s 95% grade; because this is a botanical, these are typical specifications — a batch-specific CoA ships with every order.

ParameterSpecificationMethod
Botanical / PartCurcuma longa / Rhizome
Total curcuminoidsNLT 95.0%HPLC
IdentificationPositive (3-curcuminoid profile)HPLC / TLC
AppearanceBright yellow to orange fine powderOrganoleptic
Loss on dryingNMT 5.0%IP
Particle sizeNLT 95% through #40–80 meshSieve
Residual solventsWithin ICH Q3C limitsGC
Heavy metals (Pb/As/Cd/Hg)Total NMT 10 ppm; Pb ≤2 ppmICP-MS
Lead chromate / dyesAbsentHPLC / screening
Total plate countNMT 1,000 cfu/gUSP <2021>
Yeast & mouldNMT 100 cfu/gUSP <2021>
E. coli / SalmonellaAbsentUSP <2022>

For the chemistry behind the marker, see curcuminoids: actives & research.

What a Complete Certificate of Analysis Must Show

Adulteration & Bioavailability: Two Things to Settle Early

Turmeric is among the most adulterated botanicals, historically with the lead-based pigment lead chromate and the textile dye metanil yellow, and increasingly with synthetic curcumin standing in for the plant complex. Your spec should name these explicitly — see turmeric adulteration & synthetic curcumin.

Separately, native curcumin 95% is poorly water-soluble and has low oral bioavailability, which is why so much of the category is built around delivery formats. Decide whether you need a plain 95% powder or a water-dispersible grade before you formulate — we cover the trade-offs in curcumin bioavailability & the supplement market.

Sourcing, MOQ and Lead Time

Before market entry, confirm curcumin’s regulatory status and limits in your destination — covered in curcumin regulatory & compliance.